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OBSIDIA / Men’s Grooming Set Package


Obsidian, a men’s luxury grooming product line will launchagiftsetathigh-enddepartmentstorestoattract the eye of beauty bloggers and editors. The retail packagecanbeeasilyandreversiblybetransformedinto a countertop display presenting its products and their information. Based on surveys, male consumers cite product information is a major factor in driving their purchasing decisions. This novel form of information display helps people better understand the function of its products and creates lasting impression that sets it apart from competing brands.


Pratt Institute

Pratt Institute
Manhatten, NYC, United States

Simin Li,
Pratt Institute