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There / Packaging of bath brand


“There” is a bath & body brand with exotic aromas of different places. As more and more people are searching for something unique and different from others. Rather than the same standardized aroma, the brand works to create the kind of aroma reflecting the atmosphere of a certain space and expresses it to the product packaging. By delivering the ‘aroma of the place’, people can have a full emotional rest as if they were traveling to the place while using the product. The product came in London, Tokyo, Hawaii and New York lines with characteristic water-colored city graphics. The whole body-shower packagings come to form one circle altogether.


Sejong University

Sejong University
Seoul, South Korea

na rae nam,
Sejong University