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Difference or Resemblance / Communication design poster

Difference or Resemblance

With the international sportswear brand NIKE as the starting point and DIADORA as the end, some famous Chinese sportswear brands are connected through the gradient. The structures of different logos are similar in some ways.The question mark formed by the logos reflects the thoughts on differences and resemblances.


Beihang University

Beihang University
Beijing, China

Tong Han,
Beihang University

Fangbo Wu,
Beihang University