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Seasons / tea packaging


The plant of tea leaves is obviously affected by the climate. Taiwanese tea ceremony not only emphasizes the taste and aftertaste of teas but also symbolizes the spirit of thrift. This packing design metaphors the farming cycle followed in the traditional agriculture society. Four themes--plowing, weeding, reaping and storing—represent the tea leaves with different cured levels. They also symbolize four seasons. Farmers plow and weed in spring and summer; they reap in fall and store the harvest in winter. This concept tries to demonstrate the life cycle in a year and the continuity of lives.


Asia University

Asia University
Taichung, Taiwan

Chen Chiao-Jung,
Asia University