Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

No Drunk Driving / Packaging

No Drunk Driving

Driving under intoxicated is a serious criminal crime all around the world among young new generation. Redesign the beer packaging with a test card design on bottom bottle. If young group are over taking alcohol and look at the pattern erea, once the pattern start moving ... It tells the young drinker,shall stop drink over or not even try to drive on the road after.


WPP School

WPP School
Shanghai, China

Rebecca Qian,
WPP School