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The challenge was to develop the corporate image of a festival, come to think of as a complex graphics system.
A visual program was created, which by the application of its basic and complex configuration rules, as well as its variants and constants, could facilitate the identification of the relationship between each of the different pieces (such as: trademark, architectural signage, merchandising, postal invitation, flyer, entrance ticket, access pass, photographic enlargement, street poster, fold brochure, website and its corresponding brand manual).
Universidad de Buenos Aires
Ciudad Autonoma de Buenos Aires, Argentina