Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Move Pop Festival / Identity Design

Move Pop Festival
Move Pop Festival

The challenge was to develop the corporate image of a festival, come to think of as a complex graphics system.
A visual program was created, which by the application of its basic and complex configuration rules, as well as its variants and constants, could facilitate the identification of the relationship between each of the different pieces (such as: trademark, architectural signage, merchandising, postal invitation, flyer, entrance ticket, access pass, photographic enlargement, street poster, fold brochure, website and its corresponding brand manual).


Universidad de Buenos Aires

Universidad de Buenos Aires
Ciudad Autonoma de Buenos Aires, Argentina

Hernan Lucio,