Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

An eternal legend / communication design

An eternal legend

The WWF indicated that the amount of wildlife on earth has been reduced by 50% over the past 40 years. Species living on both land and in water have been markedly reduced because people have been unsustainably slaughtering animals and destroying habitats. The organization used a figure-ground illustration of a panda combined with endangered and extinct animals to convey the message that if people do not protect endangered species, endangered animals will become creatures of legends, similar to dinosaurs; only fossils and models will be preserved and displayed in museums in the future.

University

National Cheng Kung University

National Cheng Kung University
Tainan, Taiwan

Hsien-Chih Chuang,
National Cheng Kung University