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An eternal legend / communication design

An eternal legend

The WWF indicated that the amount of wildlife on earth has been reduced by 50% over the past 40 years. Species living on both land and in water have been markedly reduced because people have been unsustainably slaughtering animals and destroying habitats. The organization used a figure-ground illustration of a panda combined with endangered and extinct animals to convey the message that if people do not protect endangered species, endangered animals will become creatures of legends, similar to dinosaurs; only fossils and models will be preserved and displayed in museums in the future.


National Cheng Kung University

National Cheng Kung University
Tainan, Taiwan

Hsien-Chih Chuang,
National Cheng Kung University