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Pirambu Digital / Brand Identity

Pirambu Digital
Pirambu Digital

Pirambu Digital is a technology cooperative with a strong social acting that offers training and opportunities to the youth living in Pirambu: a crowded community in need in Fortaleza. It’s located in the seaside and, because of that, had the Pirambu (a fish species) and the sea in its essence, working alongside with business and social changing.
The main chalenge was to rebuilt the brand in a consistent way that translated the history and a very solid concept. We created a brand that would set Pirambu alongside to other enterprises, and would show the meanings tied to the Pirambu’s history. Here comes the concept of “Goodness Tide”.

University

Faculdade 7 de Setembro

Faculdade 7 de Setembro
Fortaleza, Brazil

Rodrigo de Borba Gondim,
Faculdade 7 de Setembro

Victor Matos Garcia,
Universidade Federal do Ceará

Rebeca Prado e Azevedo