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#DetoxWave / Campaign for Greenpeace


By launching the international detox-campaign, Greenpeace and fashion experts were calling attention to the water intoxication caused by the textile industry. At the start of the Football World Cup in Brazil the „DetoxWave“ was intended to point the way to a future free from hazardous chemicals by convincing manufacturers of sports textiles to detox their products. We developed a communication concept showing supporters all over the world how they could be part of the biggest-ever digital Mexican wave. In order to participate, all they had to do was record their own six-second wave on their smartphone, tag it #DetoxWave and upload it to Vine.


ecosign/Akademie für Gestaltung

ecosign/Akademie für Gestaltung
Köln, Germany

Aaron Wolber,
ecosign/Akademie für Gestaltung

Jonathan Handt,
ecosign/Akademie für Gestaltung