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NU luxury & organic / NU luxury & organic packaging

NU luxury & organic
NU luxury & organic

The aim of this project was to create a luxury and organic cosmetic brand packaging based on the natural product: earth.
The brand name «NU» in French means «naked» in English. The visual identity shows the purity of earth. The idea is to have a range of packaging with different products based on the quality of «earth».
Combine organic and luxury was a challenge and the best way to communicate about the brand was to use a simple shape for the packaging in the way to high-profile the brand and not using too much material to respect our environment.


L'Ecole de Design Nantes Atlantique

L'Ecole de Design Nantes Atlantique
Shanghai, China

Lecointre Lucie,
L'Ecole de Design Nantes Atlantique