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Rip Away / Food package improvement

Rip Away

Problem: We all have inconvenient experience to reach the bottom snack while we have an ice cream corn or a popcorn bucket in hand, so we come out an simple package idea to solve this appetite problem.
Solution: Placing a cutter line mask from top to bottom on the surface of pop corn bucket or ice cream corn wrapping paper. Therefore, customer can rotationally tear down the unnecessary wrapping paper and reach the snack of bottom side.


WPP School

WPP School
Shanghai Art and Design Academy
Shanghai, China

Feng Zhu,
WPP School

Yunying Lee,
WPP School/Shanghai Art and Design Academy