Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

No-toxin Ketchup / French fries box

No-toxin Ketchup

Problem: Many people have difficulties to find a proper area to place the ketchup above the paper tray. Since, there is Benzene contained on the cover the fries packing box, which may cause chronic poisoning and even cancer. We find a better solution for McDonald fries package for concerning the appetite and no toxin pollution.
Solution: By little changing for french fries package , stamping and embossing down “M” trademark at the front of fried pac.so consumers can squeeze the ketchup into the M-shaped and easily dip the fries. The new package design can be functional focus on the “M” with ketchup red color , no other print color is needed.

University

WPP School

WPP School
Shanghai Art and Design Academy
Shanghai, China

Feng Zhu,
WPP School/Shanghai Art and Design Academy

Yunying Lee,
WPP School/Shanghai Art and Design Academy