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To be honest: when it comes to talking about design, most designed objects were praised as if they could change the world. Conscious and elaborated design is about something deeper, far away from penthouse-apartments and luxury stores. It‘s about solving problems. How and why you solved a problem, often doesn‘t matter. Just because the aesthetic impression of a product is the one thing we show to the world, does not mean it’s the only thing we do.
This is about to change. The WHY! Chair and WHY! and you is one simple way to bring the product developement process to the customer and explain him, why his product has to look the way he bought it