Twist it! / Packaging Design

It takes the more space of recycling bins if people do not squash their carton-packages after finishing the beverage.“Twist it” is an innovative design of beverage packages in the form of a cube. It improves the above situation by using people’s instinct in twisting objects. With four diagonal creases on each of the front sides of the cube, people are motivated to twist the cube along the lines before disposal. Nevertheless, the user-friendly design enables people to separate straws from the cube easily. The idea is to enhance the recycling efficiency in order to contribute to environmental protection.