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This milk package is designed for the elderly who live alone. Because lack up pro helper, they are likely to consume expired food, and also hardly to see clear at the expiration date with small size font on package. In order to change the embracing problem, we cover the packaging with two layers of “X” shaped material. The top layer will fade away due to oxidation whose time can be controlled by the type of the inner material. The bottom layer is a material that will turn red when oxidated. When the top layer disappeared, the red cross would appear on the bottom layer. In this way, the elderly will clearly know that this food is expired.


WPP School

WPP School
Shanghai, China

Ying Guo,
WPP School Shanghai Art and Design Academy

Jingyi Ma,
WPP School Shanghai Art and Design Academy