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PackJoy / toy packaging


PackJoy is a package design of toy blocks for kids. As a packing box, a storage box and a kind of sports equipment during the applied process, the different functions aim to persuade child to get used to put everything where it belongs. It can be transformed easily due to the rubber. It stands up within toy blocks like a tumbler when not in use. Turn over one side to take out the blocks, the natural tongue-like, as if to say, "Hey, I'm waiting for you." Furthermore, parents can initiatively arouse a baseball game by pinching the package as a catcher. The interactive sport can also encourage physical activity after sedentary block-play.


Zhejiang University

Zhejiang University
Yuquan Campus
Hangzhou, China

Ye Tao,
Zhejiang University