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JUPP / CNC milling identity


JUPP is a company that deals with CNC milling. The identity originates from the technical limitations of the CNC milling machine. Thickness corresponds one-to-one to the standard thickness of the milling bits. If the logo is enlarged, the line thickness will be the same, but additional lines will be added to make the logo visible at a distance. Curves and angles show how the milling machine really cuts the material. By giving the business card to a customer, one can also give an overview of the technical limitations of the machine.


Estonian Academy of Arts

Estonian Academy of Arts
Tallinn, Estonia

Janar Siniloo,
Estonian Academy of Arts