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iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

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Pramobile / Pramobile

Pramobile
Pramobile

For this competition brief, I tackled the trend root of 'Social change', with the product category of 'Leisure' relating to this. This trend root was responded to by looking into gender bias in product design and re-designing a toy pram to challenge a typical stereotype. The aim was to take a product perceived as being feminine and applying knowledge of the masculine stereotype in order to question this ideology. It was decided that this pram would be for young children, and thus would be a toy, since concrete stereotypes are understood at a young age. The product would aim to intervene and tackle this.

University

The University of Edinburgh

The University of Edinburgh
Edinburgh, United Kingdom

Kirsty Simpson,
The University of Edinburgh