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Towe sends a message, with its form.
Todays pet bottles do not send the message; “Shrink me before you dump me!” and they are hard to compress. Bottles thrown away without compressing takes a lot of space in trash/recycle cans and in transportation.
Less air, more water.
Towe is octagonal formed. This form decreases the air gap between bottles when stacked together.
Time to save.
Compression is easier and thanks to its shape, Towe requires less force to crush; it also stands stronger on the shelf and on the pallet.
Mehmet Yalçın Yarış,