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Malou Beemer / New fashion design approach

Malou Beemer
Malou Beemer

Fashion is about identity, but it is the body that gives personality to the clothing by the way they are being worn. Only when clothes are being worn, they communicate to their fullest extent. So why design on static dummies in a passive form, if the design is meant for a human in motion, for whom it is essential to communicate with movements? Fashion does not need to be only correcting or reshaping. It can adapt to the natural way of behaving of the wearer, enhancing and amplifying the body language. Start designing with the body instead of only on the body! (This Master research consists of a theoretical thesis and a design experiment).



Utrecht, Netherlands

Malou Beemer,