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Unix Urban is a concept bike designed for an urban city rider. An extensive research conducted on students and professionals in urban cities highlighted the difficulties faced in handling their personal cargo while riding a bike. It has an Alluminium alloy frame with split down tube construction to encase the unix case which is a part of the bike itself, that can be locked on to the bike or can be carried outside as and when required. Unix case is positioned to have better visibility and an assurance of safety of the cargo. The Unix ‘U’ frame allows the rider to get on to the bike with less effort, thus suits a wider target segment.