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Fortune Baby / Pregnancy test

Fortune Baby

Fortune Baby redesign the pregnancy test which features an interesting and emotional way to make it more intuitive to use. It looks like a woman wearing a checker dress. Before use, there's a blank on the belly of Fortune Baby. It fills the user with more expectation while waiting for the result. The test strip has two type of checker pattern. The visual illusion makes the curved checker pattern symbolize the image of pregnancy woman's growing belly that it gives user a more intuitive and pleasant user experience. When the checker expanded, users can clearly know whether she is pregnant.


National Taiwan University of Science and Technology

National Taiwan University of Science and Technology
Taipei, Taiwan

Hui-Chuan Ma,
National Taiwan University of

Yan-Jang Cheng

Mu-Chern Fong

Pei-Chih Deng,
National Taipei University of Technology

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