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The topic of this project was the creation of an independent and completely new fashion magazine, in which the focus was on the bringing together both sexes. The magazine should create provocative, fresh, as well as young and creative impulses. The name and the slogan prove that: „SHE – the unisex Magazine. Survival of the chickest!“
Accordingly the pictures and every single article of the magazine were designed very individually and are focusing on details: from the developing of the logo, different topics and layout ideas to independently organized fashion shootings with a high artificial demand.