Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Just Enjoy Fishing / Fishing Rod

Just Enjoy Fishing
Just Enjoy Fishing

The weighting device is designed and installed on the fishing rod. While fishing line goes through the weighting device, pull the spring elastic structure that is used to measure weight, which makes angler observe the weight of the hanging fish through the display screen of weighing device while closing line. In the meanwhile, the display screen could also remind the angler the position of the hanging fish among all of the hanged fishes, the biggest, the smallest, or the middle, to help them make decision.


Dalian Nationalities University

Dalian Minzu University
Dalian, China

Gele Aori,
School of Design,Dalian Nationalities University

Yunsen Wang,
School of Design,Dalian Nationalities University

Mengduo Si,
School of Design,Dalian Nationalities University

Yingnan Zhao,
School of Design,Dalian Nationalities University

Go to profile