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Preliminary Rug / Rug

Preliminary Rug
Preliminary Rug

The way our homes look have a similar impact on a persons identity like clothing, hairstyle and other means of expressing who we are to the outside world. Through "customisable" products the industry tries to appeal to the consumers urge to be unique, but mostly is selling empty promises. "Preliminary objects" is a collection of items found in a home, that allow the consumer to have an impact on their final look. With the help of a hair trimmer, "preliminary rug" gives the possibility to alter the visual message of the rug, by shaving, different layers of color get revealed, and this enables the consumer to create a very unique object.


Gerrit Rietveld Academie

Gerrit Rietveld Academie
1076ED, Netherlands

Stefan Auberg,
Gerrit Rietveld Academie