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GESTCOM / Brand Identity Design


GESTCOM is a behavioral management laboratory located within the Psychology department at the Federal University of Pará that applies their own methodologies to improve the management and the efficiency of people in organizational environments of Brazil's federal government. We found on Processing (a programming language that turns code into vetorial drawings, used in corporate identities like MIT Media Lab) a trial and error aspect found in laboratorial environments, making the process of creating the brand a lab experiment. Combined with a strong typography, we built a unique and changeable brand. Welcome to a design lab experiment.


Faculdade 7 de Setembro

Faculdade 7 de Setembro
Fortaleza, Brazil

Rodrigo de Borba Gondim,
Faculdade 7 de Setembro

Victor Matos Garcia,
Universidade Federal do Ceará

Rebeca Prado e Azevedo,
Faculdade 7 de Setembro