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Breville / Breville

Breville
Breville

The purpose of this ad campaign is to promote Breville, a small kitchen appliance company founded in Sydney, Australia, in 1932. Breville is internationally known for their prestigious line of products, as well as sleek design. The company struggles with brand recognition in the United States due to well known competitors. To advertise the company in the states, a conceptual twist on the “American Standards” of beauty is incorporated to show Breville exceeding those standards by using headlines that allude to desirability.

University

Fort Worth Business Press

Fort Worth Business Press
Denton, United States

Erica Tolbert,
Fort Worth Business Press