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Quick Reviews / Advertisement Campaign

Quick Reviews

This design is to be used for a campaign for university students to submit "quick reviews" to the Courses@CU website, a central listing of courses that allows students to pick classes and plan their schedules. This campaign plays on the idea of promotions on store receipts, which often have contests entry codes and other promotional material that is infrequently used. This design engages with the dialogue of mass marketing on a comedically small scale. The human hand makes the industry symbol more human and individual; when students see this form recycled, it may actually push them to rethink the dialogue and answer to it.

University

Columbia Spectator Publishing Company

Columbia Spectator Publishing Company
New York, United States

Mira Dayal,
Columbia Spectator Publishing Company