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JMF / Jewish Museum Frankfurt


Jewish art, history and culture in Frankfurt form the exhibition concept of the Jewish Museum Frankfurt.

The special challenge in creating a rebranding was to visualize the unique regional aspect and forego a stereotypical sign language. In an echo of the strongly variable number of Jews living in Frankfurt’s Jewish quarter over the years the developed logo became a generative one, which changes depending on the actual number of visitors located in the museum.

The dynamism of the generative logo has been taken in consideration while creating the office equipment, the posters and further applications as a central element.


Duale Hochschule Baden-Württemberg

Duale Hochschule Baden-Württemberg
Ravensburg, Germany

Kevin May,
Duale Hochschule Baden-Württemberg