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#urbanoasis / #urbanoasis


The campaign is designed to re-establish the target audience’s relationship with nature and the sites of the National Trust.

With a target audience trapped in the ever grey environment of the urban desert – rushing from A to B everyday – constantly being lost in their mobile devices – how do you bring them to head out into nature and visit the sites of the National Trust?

You don’t.

Instead ‘#urbanoasis’ brings the National Trust directly to them, using the same channels the target audience does. Picking them up where they go everyday – the Underground – individual wagons are transformed into authentic urban oases.


Duale Hochschule Baden-Württemberg

Duale Hochschule Baden-Württemberg
Ravensburg, Germany

Kevin May,
Duale Hochschule Baden-Württemberg, Ravensburg

Christopher Gram,
Duale Hochschule Baden-Württemberg, Ravensburg

Robert Schweizer,
Duale Hochschule Baden-Württemberg, Ravensburg