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Dark Sky / Dark Sky

Dark Sky
Dark Sky

Every year our night sky becomes approximately five percent lighter due to artificial light. And as we go along all of the seeable stars vanish. We call it light pollution. A professional group, called Dark Sky, commits itself to raising awareness of the problem and suggesting solutions for it but without success in the last 20 years.

It is time for a campaign to change that.

The idea is to design a cross-media campaign, that uses darkness as its key element and forces people to do, what would be a solution for light pollution: turning the light off.

University

Duale Hochschule Baden-Württemberg

Duale Hochschule Baden-Württemberg
Ravensburg, Germany

Kevin May,
Duale Hochschule Baden-Württemberg