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AIDS is one of the world’s most severe health and development challenges according to the World Health Organization. Therefore, I made a series of advertisements against AIDS in commemoration of ‘World AIDS Day’. The concept of the first advertisement is to encourage people from wearing a condom before having sexual intercourse to prevent AIDS. Wearing condom is the same with wearing a life jacket before entering the pool. The concept of the second advertisement is to warn people that condom is the only vaccine against AIDS. This implies wearing condom before having sexual intercourse is the same with being offered a vaccine to prevent AIDS.
Seodaemun-Gu, Seoul, South Korea