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The new container for BIZOL motor oil is incarnated in a form of the capital letter “B”. This significant change has united the brand and the product into a whole. The main achievement of the new packaging is that the new form helps to avoid the sloping of oil while pouring it. The defining design feature of large letter signs embraces the label as well making it easy to differentiate kinds of oils. Every kind in the new line is indicated with its capital letter and marker color. High level of German quality of this oil is underlined with minimal and legible composition.