Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Shadowing / Product


Design idea:
Use the principle of light and shadow to show the shadow of time on the pointer. You can see it, but can’t touch it. Then unique expression way of figure and clock dial virtualization is shown.
Making method:
Fix lightening LED lamp in clock mechanism to produce light source;
The pointer will be bended down to prevent the light. The pointer moves and left shadow;
Stick the figure to shell side, incline 45° and the shadow is left.


Beijing Institute of Technology, Zh

Beijing Institute of Technology, Zh
Zhuhai, China

Meilin Hu,
Beijing Institute of Technology, Zh