Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Squeezing for fun / pacakaging

Squeezing for fun

It is a good habit to squeeze toothpaste out of a tube from bottom to top. Then, it is also a problem for designers to solve that how to make consumers develop this habit.
The gradient words in front of package are reminding user that there are something under the toothpaste.With the toothpaste being pushed up away, the picture inside will be showed. The curiosity of human being will lead people to keep the action that squeezing toothpaste from bottom to top until they get all the image. That makes fun for users who squeeze toothpaste from bottom to top.

University

North China university of Technology

North China university of Technology
Beijing, China

Tian Yang,
North China university of Technology

Jingyue Yang,
North China university of Technology