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-Project for branding construction and reinforcement.
Recently, the importance of branding has been identified so many brands are putting in efforts to construct and reinforce distinct identities. Strengthening identity provides force for the brand and enables for the brand to stand out from many different competing brands so it creates a reason for people to provide affection to the brand.
For an indie band called ‘Sweden Laundry’, I constructed and reinforced a clear identity which could reflect on the name of the band and the characteristics of the songs and conducted a project for them to survive as an Indie band in the modern society.
Seoul, South Korea