Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Identity. / Book

Identity.
Identity.

The aim of the project is to explore the idea of consumerism as a way to identify a person.Thus, this project represents a collection of pictures sent to me by people from different social backgrounds. Those images are of material possessions they all identify themselves with. My aim is to explore the possibility of recreating their individual qualities, group membership and social standing based on the objects they associate themselves with. Оn my blog I asked random people to share their thoughts and suggestions about what these people’s identities might be and later produced a book based on the information gathered.

University

University of the Arts London

University of the Arts London
London, United Kingdom

Vyara Zlatilova,
University of the Arts London