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Opulent visuals, sophisticated texts and innovative design: the three core principles of the Audi magazine also characterize the app, enabling it to reflect the brand’s pursuit of premium quality. It has, however, been adapted for the new medium. Magazine readers can quickly select individual articles from the Cars, Sports, Lifestyle and Technology sections, read them as scroll-down content and access images and other media with a tap of the finger. The app is continually updated and never aims to provide initial information (Audi has other services for this), but instead offers in-depth content through the eyes of the brand.