Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

pure / Marriage ring


"Pure" is a ring with an ordinary stone Which can be found in every land. The diamond is replaced by a normal stone in this design in order to discuss the significance of "Blood Diamonds" once more, as well as viewing its status in the world today.
Is diamond still a symbol of eternal love after So many years of blood shedding? Can human blood be a suitable price for a piece of jewelry? Which one is more glorious on top of a ring? A bloody diamond or a pure stone?
What is your choice?


University of Tehran

University of Tehran
Tehran, Iran

Zohreh Hosseini,
University of Tehran