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Nowadays lots of information are printed on the movie tickets, and they end up obscure the essential seat number. Even if they are printed out in clear, big letters, the whereabouts of the seat cannot be easily deciphered because each theater may have a different numbering system. The text information on this ticket design is greatly simplified, and as a result the graphic seat location information stands out much better. The movie goer can quickly assess the relative location in the theater before entering, and he or she may follow the recommended route printed on the ticket to quickly find the seat, saving lots of time.
Ming Chi University of Technology