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Domus Tiandi / Corporate identity

Domus Tiandi
Domus Tiandi

Consumerist China: Is it sustainable? That's a question that I asked myself when I started to create the new identity for Domus Tiandi, a luxury furniture shop in Shanghai.

How do you help people be aware of the impact their buying habits make on the world? By making them interested in the history behind every item they consume.

The identity of Domus Tiandi invites the recipient to be a part of the materials and work that lies behind every furniture. Making them conscious and aware of their history and origin.

The primary goal became to make the consumer aware of the craft behind every furniture.


Beckmans College of Design

Beckmans College of Design
Stockholm, Sweden

Simon Kraft,
Beckmans College of Design