Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PayPal Rebrand / Brand identity

PayPal Rebrand
PayPal Rebrand

Discipline: Communication

Discipline: Communication

The goal of PayPal’s rebrand was to create a cohesive look and feel while affirming the trust consumers already had in the company. The goal of the new monogram was to create functional clarity and emphasize connection, which we achieved with the clean overlapping of two “P”s. Two-tone blues are both warm and familiar, and recognizant of the existing brand color scheme. The new identity strengthens PayPal’s equities, and as research has revealed, increases user perceptions of trust, energy, youthfulness, and innovation – which are the precise principals the company was originally founded on.

Client / Manufacturer

PayPal

PayPal
San Jose, CA, United States

GO TO PROFILE
Design

Fuseproject

fuseproject
San Francisco, CA, United States

GO TO PROFILE