Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SBS / Brand identity

SBS

Discipline: Communication

SBS

Discipline: Communication

SBS (Seoul Broadcasting System) is a major commercial broadcast company based in Seoul, Korea. In order to effectively communicate newly defined philosophy of SBS News with viewers, a visual renewal design project for SBS News brand was launched to present unity but at the same time diversity between varieties of news programs broadcasted throughout the day. Its graphic motif, “Prism” concept, was chosen in such effort. For flexible branding design between On-Air and N-Screen media, every graphic element was derived from utilizing various properties of prism such as shape, texture, and colors.

Client / Manufacturer

SBS Media Group

SBS
Seoul, South Korea

GO TO PROFILE
Design

SBS Media Group

SBS
Seoul, South Korea

MoonShin Bang, JiYoung Lee, ChungMyoung Won, JunSuk Ahn, SungYeon Kwon, HyeYoung Park, YangWook Choi, Chan Jegal, YoHan Lee, SH Lee, SJ Yoo

GO TO PROFILE