Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Wow No Cow! / Food and beverage packaging

Wow No Cow!
Wow No Cow!

Discipline: Packaging

Discipline: Packaging

Oatly is a tiny company with huge ambitions. They have a lot to say and want to be in the middle of the discussion concerning sustainability and health. The only problem is that their media budget is, to put it mildly, limited. Which is why we decided to treat the packaging as Oatly’s main media channel, as an advertising space in itself. And in process, the CI was given an extreme makeover as well.

Client / Manufacturer

Forsman & Bodenfors

Forsman & Bodenfors
Gothenburg, Sweden

Go to profile
Design

Forsman & Bodenfors

Forsman & Bodenfors
Gothenburg, Sweden

Go to profile