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Osti 01 Cheese Planer / Hanger card

Osti 01 Cheese Planer

Discipline: Packaging

The hanger card for the “Osti 01 Cheese Planer” harnesses the power of paper: the rigidity of a well formulated paper board, combined with carefully proportioned cuts; two opposed half-ellipsoids, inspired by Osti’s “Ostillipsoid” shape, enable the hanger card to hold the cheese planer by itself without any assembly – no glue, strips or blister. This enables an improved tactile feel of the product in the buying situation, a cleaner visual appearance – and saved resources. The result is a competitive packaging design, easy to produce, assemble and detach – reducing cost and complexity throughout the supply chain, while adding value all the way to the user’s table.

Presenting a cheese planer in a piece of cardboard without any additional components, this hanger card is a perfect example of packaging design that’s simple, functional and aesthetically pleasing at the same time. This intelligent use of a classic material – a well-placed cut that keeps the product firmly in place – is simply ingenious.
Jury Statement
Client / Manufacturer

Osti / Rollex ApS

Osti / Rollex ApS
Espergaerde, Denmark

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LAND Designlab

LAND Designlab
Copenhagen, Denmark

Sten Jauer

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