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Korean Craft Liquor / Liquor packaging

Korean Craft Liquor
Korean Craft Liquor

Discipline: Packaging

Discipline: Packaging

Korean Craft Liquor renewal project was a design to flourish the craft liquor market in Korea. Korean Craft Liquor contains various tastes and flavors. However, its identity was not as much recognized as wine or Japanese sake. The overall design was renewed to maintain the tradition and features of liquor and to build up a single representative identity. Bottles were designed to reflect the features of each bottle: rice wine, fruit liquor and distilled liquor. The main graphic motifs were set based on the manufacturing process and various ingredients. These motifs were modulated as elements of communication through consistent application.

Client / Manufacturer

Shinsegae Department Stores

Shinsegae Department Stores
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myoungsup Shin, Taesu Im, Youngin Ko, Jinwoong Seo, Jihoon Kim, Hyun Lee

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Design

Shinsegae Department Stores

Shinsegae Department Stores
Seoul, South Korea

Heekyung Chun, Jeewon Baek, Jahyun Kim