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Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s "Everyday Line". The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, color-coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets.
Market Grounds GmbH & Co. KG
Peter Schmidt Group
Katrin Niesen (Creative Director), Christian Gebert, Rachel Beyerlein (Design)