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TE Everyday Line / Tea packaging

TE Everyday Line

Discipline: Packaging

Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s "Everyday Line". The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, color-coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets.

Discipline: Packaging

Client / Manufacturer

Market Grounds GmbH & Co. KG

Market Grounds GmbH & Co. KG
Hamburg, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Katrin Niesen (Creative Director), Christian Gebert, Rachel Beyerlein (Design)

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