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Oblo’s design is based on the will to put the coffee experience and preparation in the foreground. While the central spot creates a strong focus the other parts of the object are discrete in order to magnify the essential. The designs rigor and simplicity create a strong visual product identity, regardless of the spectator’s point of view.
Nestlé S. A.
Multiple S. A. Global Design
La Chaux-de-Fonds, Switzerland
Pierre Struzka, Sébastien Dassi