Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BMW interactive Livewall / Brand communication

BMW interactive Livewall
BMW interactive Livewall

Discipline: Interior Architecture

Discipline: Interior Architecture

Strada was commissioned to design BMW MINI brand interactive experience space. BMW MINI wanted to create an interactive environment where people can play – like a themed entertainment destination. The “MINI Live Experience” is designed to play with new MINI in virtual reality format. We created the “MINI Virtual Store” where people are able to browse entire MINI models to improve pre sales activity. We used a hospitable design with free photos, email and SNS sharing. We applied parallax design for the “2015 MINI” Korea website, also designed by Strada. In four months, more than 43,000 people engaged in the MINI wall and generated more than 23,000 branded photos.

Client / Manufacturer

BMW Group Korea

BMW Group Korea
Seoul, South Korea

Go to profile
Design

Strada Worldwide

Strada Worldwide
Seoul, South Korea

Bryan W. H Lee, Park Byung Ha, Sung Do Young, Lee Ga Yong

Go to profile