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HYUNDAI MOTORSTUDIO / Guideline

HYUNDAI MOTORSTUDIO
HYUNDAI MOTORSTUDIO

Discipline: Communication

Discipline: Communication

This brand identity guideline is designed for the HYUNDAI MOTORSTUDIO, a Hyundai Motor Company brand experience space, where creative intersection of automotive technology and art is displayed. The space and visual branding design compliment each other to embody Hyundai Motor Company’s modern premium values of simplicity, creativity and caring. The clean, bold use of type, layout, images and color is consistent across signage, stationary, promotional tools, interactive and traditional media, capturing the innovative, experimental spirit of the space.

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

2x4

2X4 inc.
New York City, NY, United States

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Design

INNOCEAN Worldwide Europe GmbH

INNOCEAN Worldwide
Seoul, South Korea

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Design

601bisang

601BISANG
Seoul, South Korea

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